Basic of Search Engine Optimization (Part-1)

What is SEO?

SEO is the activity of optimizing Websites or entire websites in order to make them more search engine friendly, thus getting greater positions in search results

SEO is in some cases likewise called SEO copyrighting since many of the techniques that are made use of to advertise websites in search engines take care of text.

* SEO Means Search Engine Optimization.

* SEO is all about enhancing a web site for Search Engines.

* SEO is the procedure of making and establishing a web site to rate well in search engine results.

* SEO is to enhance the volume and quality of web traffic to a web site from online search engine.

* SEO is a subset of search engine marketing.

* SEO is the art of placing in the search.

* SEO is marketing by understanding how search algorithms work and exactly what human site visitors might browse.

If you prepare to do some standard SEO, it is important that you comprehend how search work and which products are most important in SEO.

How Search Engine Works?

Searches perform several activities in order to deliver search results page.

1. Crawling - is the process of fetching all the websites associated with a website. This job is performed by a software application, called a crawler or a spider (or Googlebot, as holds true with Google).

2. Indexing - is the procedure of producing index for all the brought web pages and keeping them into a huge database from where it can later be retrieved. Essentially, the procedure of indexing is identifying the words and expressions that best explain the page and appointing the page to certain keywords.

3. Processing - When a search request comes, the online search engine processes it. It compares the search string in the search request with the indexed pages in the database.

4. Relevancy - Since it is likely that more than one page consists of the search string, so the online search engine starts computing the relevancy of each of the pages in its index to the search string.

5. Retrieving Results - The last step in online search engine' tasks is retrieving the best matched results. Generally, it is absolutely nothing more than simply displaying them in the web browser.

Search engines such as Google and Yahoo! often update their relevance formula dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the fundamental principle of operation of all searches is the same, the minor distinctions in between their relevancy algorithms bring about significant modifications in results relevancy.